Importance of volunteering in cultural organisations
Introducing volunteers into cultural organizations has immense benefit to their growth, which will bring greater visibility, promotion of the venue’s programs/outputs as well as diversity skills into the organizations.
Crisis management
Having good practice in crisis management is prerequisite towards leading a cultural organization, due to the constant uncertainty. In this way, organizations build competencies since they become reflective on their practices
Internal Ticketing & Marketing
Optimizing the service and the relationship with customers, regarding their online experience. Keeping full control on the data and operations with our own independent device.
Gender Equality
Increasing gender equality in music industry for the professionals and the audience
Crowdfunding and do-it-yourself
Crowdfunding is the practice of funding a project or product by raising money from a large number of people, typically via online campaigns through platforms like Indiegogo, Kickstarter, GoFundMe, etc. Crowdfunding is a form of crowdsourcing and alternative finance that can be very useful for small music venues.
Audience development
We understand participation in culture and art to be one of the most important aspects in running a successful music venue. Having a strategic, dynamic and interactive relationship towards different social groups that form our audience, we are focusing on their needs and wishes and as such we are developing and growing our audience.
Artist accomodation
In-house artist accommodation has big advantages for artists as well as venues. It can be a warm nest for artists looking for a place to let their creativity run wild during artistic residencies, they can be a safe haven, anchor point and respite on an exhausting (international) tour, and they can become a professional hotspot for multi-day rehearsals. In this good practice sheet music club 4AD tells us all about their positive experiences with their artist hotel.
Sustainable financing for small venues
Event venues come in all shapes and sizes, but often there are common income sources across each. Understanding what these are and how to maximize them is key
Supporting Emerging Artists
Making our shared music ecosystem more sustainable and resilient, through nurturing and fostering the access of emerging artists to our stages.
Sustainable practices and greening
Sustainability on all levels is one of music club 4AD’s core values. With this good practice sheet, the club aims to provide concrete ideas for actions that can help music venues and their activities to grow more sustainable on an ecological and social level.